Marketing reports

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

The project is based on the formation of a representative sample corresponding to the age and regional structure of the car park in Russia.

In the course of the survey, we obtain the features of consumer behavior of car owners on the following topics: recognition of brands of car tires for passenger cars (with and without a hint), features of choice, operation of tires and assessment of their quality. The report also presents the repurchase index, the NPS index and an assessment of the advertising activity of tire brands in the spring.

The project provides an opportunity to compare the change in indicators annually for your own brand and brands of competitors, as well as ask your questions to respondents participating in the survey.

Due to the current economic situation in the country, the report is supplemented with the information of its impact on the decision of car owners to replace/buy summer tires in 2022.

In addition, due to the possible withdrawal of European, Korean and Japanese tire manufacturers from the Russian market, possible alternatives among Chinese and Russian summer tire brands have been identified that car owners are ready to buy to replace them.

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