Marketing reports

Summing up results of the previous year, we offer you the new installment of the marketing report on the Russian passenger car market, prepared by experts of AUTOSTAT analytic agency.

The report “Passenger Car Market in Russia. Results of 2021, Trends and Prospects” contains detailed information on the last year’s passenger car sales, their dynamics and structure, market capacity, its price parameters, segmentation, etc.

Results of passenger car sales in Europe, as well as information on the market leaders by classes are included as separate pages. Moreover, we paid special attention to trends and prospects of passenger car market in the forecast of the automotive market development for the nearest years.

Each market player’s sales results – dynamics for recent years, model structure and monthly sales – are represented in the report visually. The situation in the passenger car market in 2021 is characterized with a considerable excess demand. It resulted from a constant shortage in supplies of vehicles from most of the leading brands due to global production and logistics problems.

At the same time, vehicle prices were significantly increased by manufacturers and due to the dealers’ marketing policy. As a result, sales of new passenger cars in Russia came up to 1.54 million vehicles, which is 3.3% more than a year ago. LADA remains the leader of the Russian automotive market with 338 thousand vehicles sold, which is 2.4% more than in 2020. South Korean Kia and Hyundai sold 205.8 thousand (+2%) and 165.5 thousand (+2.1%) vehicles, respectively. According to the calculations of AUTOSTAT analytic agency, an average passenger car price in the Russian market came up to 1.99 million rubles last year.

Marketing report “Passenger Car Market in Russia. Results of 2021, Trends and Prospects” was prepared with an office research method. The major information sources are AEB, FCS (Federal Customs Service), ACEA data as well as our own databases and information obtained from the market players directly.

All data presented in the report is clearly organized and compiled in tables. Every subject is illustrated with graphs and diagrams. On-line evaluation of the situation by some major parameters is included in our monthly reviews of the Russian market.

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