AUTOSTAT OMNIBUS-2021. Winter tires: preferences of car owners (fifth wave)

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

The fifth autumn wave of the project is aimed at identifying consumer preferences in the purchase and operation of winter tires.

The project is based on the formation of a representative sample corresponding to the age and regional structure of the car fleet in Russia.

In the survey, we get the features of consumer behavior of car owners on the following topics: recognition of brands of car tires for passenger cars (with or without hints), features of the choice, operation of tires and assessment of their quality. The report also presents the repeat purchase
index, the NPS index and the assessment of advertising activity of tire brands in the autumn.

The project provides an opportunity to compare changes in indicators for your brand and brands of competitors on an annual basis, as well as ask your questions to respondents participating in the survey.

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