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Infographics

The dynamics of the Russian car market in 2019

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Top news

AVTOVAZ spoke about its plans to localize new LADA models 2.08.21 - 12:54 AVTOVAZ spoke about its plans to localize new LADA models

The localization level of LADA cars currently ranges from 50 to 90%, depending on the model

Marketing reports

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Date of issue: 07.12.20

Format: PDF

Price: 3 500 €

 

 

 

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"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT". It is a survey of car owners according to a certain methodology and makes it possible to compare the assessment indicators over time.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the purchase and operation of winter tires.

The project is based on the formation of a representative sample corresponding to the age and regional structure of the car fleet in Russia.

In the course of the study, we get the features of consumer behavior of car owners on the following topics: brand awareness of car tires for passenger cars (with or without prompts), features of the choice, operation of tires and assessment of their quality. The report also presents the repeat purchase index, the NPS score and the assessment of the advertising activity of tire brands in the autumn.

The project provides an opportunity to compare annually the changes in indicators for your brand and competitors’, as well as ask your questions to respondents participating in the survey.

 

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