Marketing reports

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT". It is a survey of car owners according to a certain methodology and makes it possible to compare the assessment indicators over time.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the purchase and operation of winter tires.

The project is based on the formation of a representative sample corresponding to the age and regional structure of the car fleet in Russia.

In the course of the study, we get the features of consumer behavior of car owners on the following topics: brand awareness of car tires for passenger cars (with or without prompts), features of the choice, operation of tires and assessment of their quality. The report also presents the repeat purchase index, the NPS score and the assessment of the advertising activity of tire brands in the autumn.

The project provides an opportunity to compare annually the changes in indicators for your brand and competitors’, as well as ask your questions to respondents participating in the survey.

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