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Russian dealers of Ford began sales of updated Mondeo

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Marketing reports

Preferences of Russian car owners in choosing a car

Preferences of Russian car owners in choosing a car

Date of issue: 31.01.19

Format: PDF

Price: 1 100 €

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We present a report from the “Consumer Preferences” series, which is based solely on the results of a survey of car owners on a topic set by researchers. In this case, the specialists of the agency "AUTOSTAT" touched upon the topic of preferences of car owners in choosing a car, features of operation and plans for changing their vehicle.

For the evaluation, 30 car brands were taken (the most popular in the Russian sales rating), over 50 car owners were surveyed for each brand. The total sample size was about 1800 respondents.

The survey involved the owners of new cars 2013 - 2018 production years (the first owner, the car is not more than 5 years in operation).

The report contains the following information: a description of the process of choosing a car (time spent searching for a vehicle, used sources of information, choice parameters, the role of a test drive, etc.); presentation of an assessment of the intensity of use of the car (frequency of use, the role of the car in the lifestyle of the owner, the availability of options and the assessment of their usefulness, etc.); submission of plans for car owners to change the car (the reasons for the change, re-brand selection, assessment of factors influencing the choice, the importance of options when choosing a car, insurance plans and much more); Portrait of a Russian car owner (socio-demographic indicators, psychological type and hobby).

If you have any questions please contact us by e-mail: vla@autostat.ru

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