AUTOSTAT OMNIBUS – 2018. Car tires: car owners’ preferences (second wave)

“AUTOSTAT OMNIBUS” is an annual project of the analytical agency AUTOSTAT, which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

The project is based on the formation of a representative sample corresponding to the age and regional structure of the passenger car parc in Russia.

In the course of the study, we get the features of consumer behavior of car owners on the following topics: recognition of car tire brands for passenger cars (with and without a hint), features of choice, operation of tires and assessment of their quality. The report also presents the re-purchase index and NPS index, as well as the ratio of car owners to advertising actions is determined and much more.

The project provides an opportunity each year to compare the change in performance of your brand and competitors' brands, as well as ask questions to respondents participating in the survey.

If you have any questions please contact us by e-mail: vla@autostat.ru

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