Marketing reports

AUTOSTAT OMNIBUS is an annual project of the analytical agency AUTOSTAT, which is a survey of owners of new cars according to a certain methodology and makes it possible to compare indicators over time.

The project is based on the formation of a representative sample corresponding to the regional car sales structure of the studied brands. In the course of the study we get a consumer assessment of owners of the most popular brands in the ranking of Russian sales (about 30 brands).

The project also provides an opportunity to compare the change in indicators by brand annually, as well as ask your own questions to respondents participating in the survey.

The survey assesses:

• satisfaction with the car (for a number of parameters),

• satisfaction with the service at the official dealer service (for a number of parameters),

• the trust index for the dealer's service center,

• the repurchase index and the NPS index.

In 2018, the third wave of research took place. Due to the low sales volume, the Great Wall brand was excluded from the assessment. As a result, the total number of brands presented in the report is 30, and the total number of respondents is more than 3,000 car owners.

If you have any questions please contact us by e-mail: vla@autostat.ru

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