RUSSIAN MARKET MOTOR OILS 2017

This marketing report is a result of the new stage of the research on the Russian engine oil market, started by AUTOSTAT specialists in 2015. The fact that the research covers not only passenger cars but also light commercial vehicles and contains more detailed analysis of the consumer characteristics of the parc as well as sequential analysis of the dynamics of the major market indicators from the demand to the forecast of the market capacity are distinctive features of the research.  

As before, we would like to emphasize that all available information sources were used and expert evaluation method was applied only in some cases due to the lack of data. 

The report contains five parts. The first part includes the overview of the demand in the market of motor oil for passenger cars and LCVs by type, viscosity index and quality class, as well as methods of the calculation of yearly demand for motor oil and the market capacity for each vehicle type in 2014 – 2016. The second part covers import and export of motor oil of the leading manufacturers as well as analysis of their volume dynamics in 2014 – 2016. The third part contains analysis of the competitive sphere of the market, retail and pricing structures of the leading foreign and Russian brands in the large Russian cities such as Moscow, St. Petersburg, Rostov-on-Don, Samara, Yekaterinburg and Novosibirsk. An annual analysis of retail price dynamics is offered for the Moscow market. We also included evaluation of the marketing positions of the leading market participants according to the quality of the product range and marketing activity. 

The fourth part includes analysis of the consumer characteristics development in the passenger car and LCV parcs as well as a review of the motor oil market forecast for 2017 – 2019. 

The fifth part contains results of the car owners’ poll, revealing their behavior as motor oil consumers, awareness of brands and oil characteristics, preferences in choice, purchasing and oil changing places.    

We hope that the report will help our customers get a full picture of the Russian motor oil market and its development. We would like to get your feedback as well, as we need both precise information and candid criticism.

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