The report in focus

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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Rating of brands by satisfaction with service (according to car owners’ opinion)


Nokian Tyres decreased sales by 31.4% in Russia in I half-year

Sales of Nokian Tyres Group in Russia in I half of 2014 decreased by 31.4% to 230.9 million Euros. Sales in the CIS countries (excluding Russia) were 6.9 million Euros against 20.3 million Euros for the six months of 2013. Consolidated sales in Russia and CIS countries decreased by 33.3% to 237.8 million Euros. Sales in units in Russia decreased compared to the same period of the last year. 

According to Nokian Tyres, the decline in sales is mainly due to the weakening of the Russian ruble against the Euro and with an increase in the share of passenger car tyres of the average price segment in the market of winter tires. The average price in rubles fell by a weaker product mix and intensified pricing pressures. Operating profit and margin of the Russian branch of the group were at a good level. 

Sales of winter tires Nokian Tyres in Russia in units decreased by 5% with a simultaneous increase of the share of tyres of average price segment. Sales of summer tyres were low due to high balances on distributors' warehouses due to two consecutive bad summer seasons in 2012-2013. 

Distribution network has grown thanks to the signing of additional distribution agreements and increase of the network of tire centers Vianor by 13 centers. At the end of the reporting period Vianor network consisted of 634 centres in 367 cities of the CIS, including Russia. Participants of the program Hakka Guarantee in Russia (centres, where tires Nokian Tyres are sold with extended warranty) at the end of I quarter 2014 are about 3,600 tyre centers, tire centers Vianor, dealers and online stores. Project of on-line commerce has developed according to the plans. 

At the tyre plant in Vsevolozhsk Nokian Tyres there are 13 production lines, the total production capacity is over 15 million tyres per year at the current shift schedule. Production and productivity increased in the I half of 2014 compared to the same period of the last year. 

At the end of the reporting period, the Russian subsidiary of the Group employed 1,323 employees. Nokian Tyres will try to outperform the market growth in Russia in 2014.

15.08.14 AA "AUTOSTAT"
Source: www.autostat.ru