The report in focus



Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

22 august more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


TOP-10 brands-leaders by SUV sales in Russia


Nissan will open its own design studio in Russia

Japanese Nissan can be the first foreign automaker in Russia that will open its own design studio.

“We have plans to open a small design studio in Moscow”, - said the senior vice president and creative director of Nissan Motor, Ciro Nakamura. "This is important in order to confirm the new development [for local markets]”, - he said. According to him, the studio of Nissan will not be connected with the design center of AvtoVAZ.

When the design studio will be opened, Mr.Nakamura did not say. But he added that the space for it was already chosen. The studio is located in the same place as the Nissan office in Russia. According to him, the company plans to send to it people from the London design center, as well as to attract designers from Russia. The studio itself will not be focused on Russia, and it will participate in the development of global models to make them more universal for different markets.

According to the newspaper “Vedomosti”, Nissan have five design centers in the world - two in Japan, one in China, the U.S. and the UK in each country. Few dozen of designers work in each of them. The centers are involved in the joint development of models. The company would like to have such structure in Russia, but smaller in size - with a staff of several designers. It is connected with good market prospects, the availability of talent in the country and the company plans to localize and adapt models to local conditions, says a representative of Nissan in Russia.

Nissan has a plant in Russia, the capacity of which is planned to be doubled to 100,000 units per year in 2014. In addition, some vehicles for the company will be assembled at the facilities of AvtoVAZ. The contract assembly of Nissan Almera (on the platform of Renault Logan) was already launched in Togliatti. And AvtoVAZ will produce low-cost cars Datsun (the revived brand Nissan) from the next year.

Nissan plan to open a design studio in Russia and it means that our market is important strategically for the company, said the director of the Auto-dealer.ru, Oleg Datskiv. Design in accordance with the local preferences is an effective way to increase sales, he said. Developments can be applied to similar markets with the Russian one, including the CIS and Eastern Europe, he said.

Nissan may become the first foreign automaker, which opened in Russia its design studio, remarked Mr.Datskiv. Usually companies attract Russian designers to work in existing design centers, he adds. Renault, which is the leader among foreign cars, doesn’t have a design center in Russia, but Russian designers work also in the international centers, confirmed a company representative. Volkswagen group also doesn’t have a design center in Russia, but it has its own research and development center in Kaluga, where the plant of concern locates. Ford Sollers also has only R & D- center in Russia, which adapts the cars under operating conditions in our country. The design of cars is being developed for Ford Motor Company for consumers around the world, explained a representative of the joint venture.

Tags: japan, russia, nissan
11.11.13 AA "AUTOSTAT"
Source: www.autostat.ru