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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

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Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

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How many cars do Russians buy on credit?

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Cars of С-class are the most demanded in Russia

 

Chevrolet_Cruze.jpg

The every second car, which is sold today in Russia, belongs to segment C1 and C2. These data were presented by the manager of automotive practice in CIS of Ernst&Young, Ivan Bonchev, in the conference for specialists of marketing and analysts “Car market of Russia. Results and prospects”, which was held in Moscow. According to the forecast of Ernst&Young, С-class will remain the most massive in the Russian market also in 2015. But by the words of Mr. Bonchev, it will decrease from 50% in 2011 to 41% in 2015 and it will be, first of all, because of demand shift to the segment of SUV. As a whole, segmentation of Russian car market in the average term perspective won’t be changed seriously. “The state policy in ecology branch and also development of transport infrastructure in big cities that are the biggest consumers of cars in Russia will be able to influence on market segmentation”, - remarked the expert. 

As the director of marketing and sales support of GM DAT CIS, Aleksander Migal, supposes, segments В+ and С will define the face of Russian car market in the nearest 5-10 years. Segment C will be the main in the market until Russian consumers have not sufficient funds to buy 2-3 cars for different needs”, - said Mr. Migal.


 

29.02.12 AUTOSTAT
Source: www.autostat.ru