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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

For what reasons can Russians change cars?

News

Auto dealers increased expenses on Internet advertising

Double fall of car sales has not prevented auto companies and dealers to raise expenses on Internet advertising. According to the data of the agency Adwatch/Isobar, about 30% of Internet advertising fall on dealers and manufacturers of cars which became the only increased segment of the advertising market last year. Ford Motors and Honda became the largest advertisers of Ru-net in 2009 and Peugeot Citroen closes "five" of leaders which conceded only to MTS and Megaphone, the newspaper "Vedomosti" writes.
In I quarter of 2009 dealers and manufacturers of cars were practically the only who placed advertising in Ru-net, Adwatch/Isobar remarks. They were engaged in stock sale of 2008 and by the end of the year their activity a little decreased. In the first 10 months car manufacturers and dealers placed really much, experts from Mindshare Interaction add but remark that the auto companies almost always buy banners more than others and exactly they were the first to spend appreciable budgets on Internet advertising.
Activity of dealers and auto companies in network was not even disturbed by double sales fall of new cars. Their total advertising expenses decreased considerably but regarding Internet remained at the former level or even grew. Now it is difficult to plan in automotive sector even for 3-6 months, the representative of Mazda motor rus explains. All of us are guided by tactical advertising more and Internet is a better source to announce a new offer directly next week and to see result at once. The number of users of Ru-net grows by outrunning rates in comparison with prices therefore placement there becomes more effective, marketing experts of the Russian representation of Toyota motor add.

29.01.10
Source: АВТОСТАТ