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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

How and why is the electric vehicle market growing in Russia?

News

Auto manufacturers are the largest advertisers in ru-net

In -10 of the largest advertisers of ru-net which was made by the agency MindShare Interaction according to the results of the first half-year of 2009, foreign auto manufacturers occupy the overwhelming majority of places. Thus, according to the data of the agency, all of them increased the budgets on the media Internet advertising (the banners, emerging windows, etc.) in comparison with the similar period of last year, writes the newspaper "Kommersant".
So, Honda occupies the second place in "ten" of the largest advertisers of ru-net which has increased the Internet budget in three and a half time up to 100 million rubles. Then follow PSA Peugeot Citroen and Nissan with figures in 82 million and 71 million rubles correspondingly and double growth. Jaguar Land Rover (68 million rubles) is on the fifth place, Ford Motor Co. (65 million rubles) is on the sixth place. The seventh line belongs to Toyota Motor Co., which has increased the Internet budget record 276 % (that is in 3.8 times) to 64 million rubles. General Motors with the figure of 60 million rubles closes -10.
MindShare Interaction explains the increased activity of auto manufacturers with necessity to sell against the demand fall of the cars bought and produced last year. The agency considers that for this product category the Internet is the most effective media.
Meanwhile, experts agree that in the first half of the year auto manufacturers strengthened their leading positions in -10 but the declared growth of budgets raises their doubts. Tatyana Natarova, the representative of Russian office of Nissan, confirmed that the company really increased Internet budgets but did not name concrete figures. Sergey Tikhonov, the representative of Russian office of Honda Motor, insists that annual budgets for the Internet fell as well as for other media.

28.08.09
Source: АВТОСТАТ