The price of Chevrolet Niva was not increased

During the last several years GM � AVTOVAZ was increasing the price of its SUV Chevrolet Niva approximately once a quarter. Last year the prices of these cars of different bundlings were increased on average on 33, 5 thsd rur. However, in January 2009 GM � AVTOVAZ kept the prices at the same level. As dealers say, this is connected with enter of the restyled Chevrolet Niva to the market.
The factory did not increase the prices of Chevrolet Niva since the 1st September 2008, when the global economic recession became clearly visible in Russia, as the marketing experts of GM � AVTOVAZ report. In their opinion, the stable price in these conditions helped the joint venture to reach the planned indexes in 2008 and to avoid great expenditure on discount campaigns.
Meanwhile, GM � AVTOVAZ informs that the rise of prices on 10 thsd rur in September was too high and led to decrease of sales. But the reduction of production of Chevrolet Niva in November � December allowed to unload dealer sites and to create the deficit of these SUVs. �We did not get the cars since the end of the last year; there are now nearly 20 � 25 cars in stock, the standard is 60 units, - says the deputy director of the company �Marsh� in Togliatty Gennadij Gospodarev. � We even had to make a list of expectation for some of the bundlings�.
The Moscow�s automotive salon �Autoimport� is also waiting for deliveries, the stock of SUVs of AVTOVAZ is also lower there in three times. As the director of the automotive salon �Autoimport� Boris Loginov says, the sales of the restyled Chevrolet Niva have to be started in the first quarter of this year. �After the enter of the updated cars to the market, its price will change�, - he reports. According to opinion of the director of department of sales Chevrolet / Hummer of the company �Atlant � M Baltic� in St. � Petersburg Valentina Makarova, the competitiveness of Chevrolet Niva will not grow after its restyling. �Only the exterior of the car will be updated, but the SUV�s value is in its running characteristics, the engine�s power of Chevrolet Niva is not enough, if it had on 15 hp more��, - reports Mr. Makarov.