TOP-10 engine oils with the highest NPS index

As part of the preparation of the survey "AUTOSTAT OMNIBUS - 2022. Motor oils: preferences of car owners (sixth wave)", the specialists of AUTOSTAT agency estimated the net promoter score (NPS) of Russian car owners in relation to the brands of motor oils they currently use *. The index calculation was based on a special formula based on the results of respondents' answers to the question: "Would you recommend the brand of motor oil that you currently use to your friends, colleagues, acquaintances?"**.

According to the results of the survey conducted in November 2022, it turned out that the best NPS indicator is for LiquiMoly brand motor oil. Its NPS index was 51%, which indicates that many car owners are very satisfied with the quality of this oil and are ready to recommend it to their friends. The brand (48.1%) yielded slightly to it. On the third and fourth positions of our rating there were brands Shell and Idemitsu with the results of 43.5% and 42.5%, respectively. The performance of other brands of motor oils was below the 40% mark. Thus, the top five was closed by ZIC (37.7%). It was followed by Mobil and Genesis (37.2% and 35.2% respectively). Quite a bit - just 0.1% - behind the Genesis brand Motul: its NPS index was 35.1%. This TOP-10 was completed by Elf (34.3%) and Castrol (33.9%) motor oils. More detailed information about motor oils is contained in the new marketing report "AUTOSTAT OMNIBUS - 2022. Motor oils: preferences of car owners (sixth wave)", which can be ordered at AUTOSTAT agency.

* The NPS index was calculated for those brands that are used by more than 1% of respondents.

** Depending on the score indicated by the respondent when answering the question, he was classified as "Critic", "Neutral" or "Promoter". The NPS indicator was calculated as the difference between the share of "Promoters" and "Critics" ("Neutrals" were not taken into account in the calculation).