AVTOVAZ will start serial production of LADA Vesta NG on March 3rd

Serial production of LADA Vesta New Generation model will be launched at AVTOVAZ on March 3, and sales of the novelty will begin in the second quarter of this year. This was reported to the TASS agency by the president of AVTOVAZ, Maxim Sokolov, recalling that pre-production assembly of the novelty began in February. As the head of AVTOVAZ noted, the serial Vesta will be more expensive than the one that the plant presented in 2022, but did not specify the exact cost. According to the industrial strategy of AVTOVAZ, adopted in August 2022, the transfer of LADA Vesta production to the Togliatti site is carried out in order to ensure the utilization of AVTOVAZ capacities and ensure the production rate of the model is sufficient to meet demand.

When transferring technologies from Izhevsk to Togliatti, a high level of quality and safety of the car is kept. According to Denis Reshetnikov, the head of the dealer direction of the Fresh Auto car dealership network, the transfer of production of the flagship LADA Vesta to the plant in Tolyatti is logical, as it is based on the desire of the automaker to provide the Russian car market with affordable domestic cars. Also, the transfer of production will allow AVTOVAZ to reduce the production and logistics costs.