Dealers spoke about the growth in demand for LADA cars

At the end of January 2023, 17,635 LADA cars were purchased in Russia, which is 8.8% higher than a year ago. As a result, AVTOVAZ keeps undisputed leadership in the Russian market with a share of 39%, the experts of the agency "AUTOSTAT" reported with reference to the data of JSC "PPK"*. As Alexander Shaprinsky, development director of Pragmatika Group of Companies, informed "AUTOSTAT" agency, this result was due to stocks at dealers and the availability of all configurations of the current LADA model range.

Also, sales growth was affected by pent-up demand in December and the previously announced resumption of the state program in early 2023. The state program in January became the main driver of sales of domestic cars. Thus, sales of LADA cars in the Pragmatika Group of Companies in January grew by 41% in compare with December 2022. "In addition, the growth of LADA's share in the Russian car market is due to the affordable model range of AVTOVAZ and the gap between the price categories of cars currently offered in the market. After all, only AVTOVAZ has sedans now, and the next group of cars is crossovers.

And the gap between these product groups is about 1 million rubles. So, it turns out that a large segment of cars in the range from 1 million rubles to two is simply not on sale right now," says Alexei Makarov, Director for Development and Corporate Governance at Nizhegorodets.

* JSC "PPK" ("Passport Industrial Consulting") is a joint venture of JSC "Electronic Passport" and LLC "AUTOSTAT".