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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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Are Russians ready to buy a car imported through parallel imports?


In recent months, almost daily news has appeared in Russia about the arrival on the market of another model brought from abroad through permitted parallel imports. The specialists of the agency "AUTOSTAT" and "Za Rulem" decided not only to find out the readiness of Russians for such purchases, but also to get more detailed explanations. To this end, they conducted a joint online survey in December 2022. It turned out that almost 42% of Russians do not want to buy such cars. More than 30% like this idea and the rest almost 28% have not developed their opinion on this issue yet.

Curiously, among those 30.3% who are ready for such a purchase, the vast majority (27.7%) are sure that cars created for foreign markets are "better". But the rest of the 2.6% of respondents simply like the idea of having a car that is rare for our country - in order to arouse interest and envy among others. Among those who, even against the background of a shortage of foreign cars in car dealerships, do not like parallel imports, the most frequent explanation was: "I’d rather buy a LADA or a Chinese car." Almost 15% of respondents answered this way.

About 13% more, instead of a "parallel" car, will look for a foreign car with mileage in the native car market. Fears that there may be problems with spare parts were expressed by less than 10% of the survey participants. We are confident that a car imported through parallel imports will certainly be more expensive than local analogues - almost 3%. Approximately 2% do not want to buy now imported models just because they are waiting for supplies from Iran, which, like Russia, today lives under sanctions from unfriendly countries, and soon promises to establish regular deliveries of its auto industry products.

29.12.22 AUTOSTAT
Source: www.autostat.ru