Infiniti said goodbye to the Russian market

The press service of Infiniti company sent a message from which it can be understood that the Japanese premium brand has decided to leave the Russian market. The text of the message is made in a traditional oriental style, when one's intentions are not directly stated, but one can catch the general meaning. So, Infiniti thanks its customers and everyone involved in its activities for the 15 years that the company has spent in Russia. However, it addresses us in Japanese and says sayonara or goodbye. In return, Infiniti expects us to answer it: itterashai or "good luck going and coming back again.

" The Japanese brand believes in a brighter future and recalls Japanese wisdom: “If the problem has a solution, then stop worrying, and if there is no solution, there is no point in worrying.” In other words, the situation must be accepted as it is. And the experts of the agency "AUTOSTAT" will tell about the situation on the market with reference to the data of JSC "PPK"*.

So, for 10 months of 2022, 919 new Infiniti cars were purchased in Russia, which is 41% lower than in the same period of the previous year. Given that the whole market fell by 60% during this time, this is not the worst indicator. But if in January - March the results of the Japanese brand were at the level of 190 - 210 cars per month, then from April to October they were 26 - 58 units. The most successful year for Infiniti in our country was 2014, when the Russians purchased 9150 new cars of the brand. Then its share was 0.4% and never rose above.