The report in focus



Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

22 august more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


Rating of automobile brands on the index of repeat purchase in Russia


The Chinese banks will finance Russian buyers of Geely

Geely is negotiating with several Chinese banks about the introduction of the special credit program for the Russian buyers of cars of this brand. Artem Marchuk, the director of the Red Dragon company, the exclusive distributor of Geely in Russia has informed about this. In particular, the introduction of the subsidized credit rate has been discussed with the bank HSBC for the second month through which Geely and Red Dragon pay off for cars. Besides, Bank of China has been working for a long time in Russia, which is also the partner of Red Dragon.
RBK daily writes that there is no information about the conditions, the rate amount and the terms of the programs introduction. However it will become the serious competitive advantage according to the opinion of Red Dragon. Our main objective now is to occupy a share in the market. We wish to become the first in the Chinese segment. In October we were the second in sales volume after Chery, said Mr. Marchuk. According to him the company intends to occupy 1 percent of the foreign car market during the fifth year of work (i.e. by 2012).
This year Red Dragon has already sold about 4,000 Geely MK and Geely Vision cars and by the end of the year it plans to sell 4,500 cars. Next year Red Dragon plans to sell already 12,000 cars - even taking into account the crisis. Three new models and the expansion of the dealer network from 80 to 100 dealers should help (the negotiations are being conducted with "Avto world" and Inkom).
It is known that Red Dragon has become the exclusive distributor of Geely brand in Russia since the 1st of December. According to Mr. Marchuk, Geely has already given the financial support to its distributor but now Red Dragon is discussing its increase. Also Geely has not raised the car price for the whole year but the company can convert payment in yuans.
In October the analytical agency "AUTOSTAT" published the marketing report "Car industry of China and its expansion on the Russian market" where there is an attempt to explain the phenomenon of auto industry of the Peoples Republic of China and a detailed analysis of promotion of the Chinese automobile brands in Russia.