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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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The share of LADA approached 40% in August, Chinese brands reached 30% in total

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In August, the mass segment of the car market showed a decrease by 60%, the premium segment - by 90%. Such figures were announced in the course of "AUTOSTAT Operativka" by the executive director of the analytical agency "AUTOSTAT" Sergey Udalov. The share of the premium segment, which in the new car market ranged from 9-11% last year, dropped to 3.1% in August 2022. By commenting the results in the mass segment, the expert also noted that the domestic brand LADA increased its market share to 37% in August.

In addition, a number of Chinese brands show the positive dynamics (only the Chinese are in the black!), and in total their share in August is already 26%. A year ago, in August of 2021, it was only about 8%. And although 37 are not 40 yet, and 26 are not 30 yet, the current trend in the new car market is very obvious. Unfortunately, the expert stated, Europeans and Koreans show a serious drop in sales volumes. In fact, their activity in our country today is expressed by "additional assembly" of the remaining car kits and imports. A large number of Chinese models appeared in the TOP-20 of leading models of August.

The domestic LADA Granta remains in 1st place - the reason is understandable, as until the spring of 2022 it was more deeply localized than others, and during the summer months the management found opportunities to mobilize available resources. The Chinese Haval Jolion is in the second place - and also for an obvious reason: the production is located in Russia and continues to assemble, by increasing volumes and increasing its presence in the market.

13.09.22 AUTOSTAT
Source: www.autostat.ru