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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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AVTOVAZ sold more than 6.5 thousand LADA cars under the state programs

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As of mid-August, more than 6.5 thousand LADA cars have already been sold under the preferential lending program, most of which are Granta. Over 50% of sales are cars sold under the Family Car program. In second place by popularity there is the First Car program. And trade-in is the third one, when the buyer rents out his old car older than 6 years and in return gets a new one with a good discount. Dmitry Kostromin, vice-president of sales and marketing of JSC AVTOVAZ, told about it in an exclusive interview to the analytical agency "AUTOSTAT".

"70% of our customers who have taken advantage of the conditions of the state program are men, 30% are women. Today, the majority of driving school students are representatives of the beautiful half of humanity, and therefore our future customers. And the state program allows a family to have a second car, including at the expense of female drivers who purchase a car under the Family Car program, Dmitry Kostromin noted. As a reminder, for buyers of LADA Granta, Niva Legend and Niva Travel cars, which were produced after June 1st, 2022, there is a state program of preferential lending that allows you to buy a new car with a 20-25% benefit depending on the region. The offer is available to families with at least one minor child, doctors and teachers, as well as drivers buying a vehicle for the first time.

In addition, the conditions apply to those who trade-in a car older than six years, provided that they have owned it for at least a year. The program is valid until December 1st, 2022. AVTOVAZ is the undisputed leader in the Russian market - 15,737 LADA cars (-31.5%) were purchased in August, according to the data of the AUTOSTAT agency and Electronic Passport JSC. According to the results of the first eight months of 2022, AVTOVAZ products were sold in the amount of 99,301 vehicles, which is 60.6% lower than in the same period of the previous year.

06.09.22 AUTOSTAT
Source: www.autostat.ru