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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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Experts named cars from Iran that will enter the Russian market

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The first Iranian brands that may appear in the Russian market will be Iran Khodro Tara and Saipa Shahin, Otkritie Avto experts believe. Recall that both sedans were presented at the recent MIMS Automobility Moscow exhibition. Meanwhile, the experts interviewed by the agency "AUTOSTAT" suggest that along with these models, other cars from Iran may debut on our market. Thus, the editor-in-chief of Radio Avtodor, Igor Morzharetto, notes that Iran Khodro, in addition to the Tara sedan, has a new line of budget cars built on a modified (and localized) platform of the French concern PSA.

"In the near future, the company promises to put on the conveyor a new Rira crossover (on the same platform). There is also the "Iranian Renault Logan", which is sold under the brand name Saipa P90. A couple of years ago, the car went through a restyling: the designers changed the front and rear parts of the body, installed new lighting equipment, and pretty much redesigned the interior. These models (at the appropriate price) may be of interest to our customers," the expert believes. Denis Migal, General Director of the Fresh Auto car dealership network, notes that due to the optimal cost - about 1 million rubles - cars of the Iran Khodro brand, such as the Rira crossover, compact sedans Tara and Samand, as well as a sedan called KMC J7 from the automaker Kerman Motor, can replace not only European models that are practically no longer supplied to the Russian market (Skoda Rapid, Volkswagen Polo), but also to push out demanded Korean cars of the mass segment (Hyundai Solaris and Kia Rio).

The head of the press service of "AUTOSTAT" agency, Azat Timerkhanov, agrees with them. "Since sedans and crossovers are in the greatest demand in Russia, Iranian companies will most likely also bet on such cars. Therefore, I admit that along with the Iran Khodro Tara and Saipa Shahin sedans, it can be also offered the Iran Khodro Rira and KMC K7 crossovers from Kerman Motor to our customers, which also has the KMC J7 sedan," the expert explains.

02.09.22 AUTOSTAT
Source: www.autostat.ru