Used car exchange service was launched in Russia

On the Avto.ru classification, a service for car exchange was launhced, which works as a dating application. If users like each other's cars, the service will offer to agree on an exchange, the press service of Avto.ru reports. To find a suitable car for trade-in, users need to create a standard car listing and select the "Ready to trade" option. After the questionnaire is published, the service will show possible options for the exchange - first of all, cars of a similar class and cost. You can set up filters to fine-tune your search by specifying the model, body type, year of manufacture and region. The algorithm selects offers based on the recommendation system. The service will show the seller the difference in the cost of the offer and other users. You can choose the option with a "surcharge", the car is cheaper or find a similar offer for the price.

According to Avto.ru, more than a half of the users who decide to sell a car on classifieds want to buy another car. At the same time, 36% plan to buy a used car, other 17% are aimed at purchasing a new one. But 11% of users have decided to abandon the car at all. According to Marat Bogodyarov, the head of sales team of the Central Federal District, in compare with the previous year, the period for choosing and searching for cars on sites with ads has decreased. For example, the average term for choosing a car in the price segment up to 500 thousand rubles is 15 days, while it takes 18 days in average to search for a car worth more than 3 million.

It also reduces the number of viewed ads and narrows the range of searches for brands and models. In average, a buyer considers for the purchase from 7 to 9 brands. Despite this, the number of completed ad calls has increased. The user makes from 2 to 6 calls in average.