The report in focus

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

27 may more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


Which power engines of cars are chosen by Russians?


BMW offers to pay extra for options already available in cars


There is a curious innovation in the automotive world. Options that car owners were previously offered as a package and for which there was a simple concept of version (certain options were already included in the package), start to be offered for money. So, many media today write indignantly that BMW owners in South Korea have already been offered to pay for the use of some car options. For example, heated seats – if you want them for a month, a year, three years? Payment is made through BMW Connected Drive - a special e-store for various applications. Here you can pay monthly for the heated steering wheel (for example, only in the winter months), additionally enable the high beam assistant, purchase additional security systems, for example, the ability to record video from cameras built into the car. But why is everyone so surprised with South Korea? Russia has already got such subscription.

It is enough to visit the BMW website - here you will find the same extra charges for heated seats, for a warning of traffic cameras, for a high beam control system. Everything has a price. Even a seemingly useless feature like IconicSounds Sport, which "transfers the vehicle’s unmistakable, sporty BMW sound directly into the vehicle interior". According to the price list, in Russia, this option costs 16.1 thousand rubles.

In fact, this subscription doesn’t require any vehicle adjustments or any visits to a service center, because everything is already installed in the car. All options are activated by special programs, enabling the company and agents to get additional profits from consumers. It seems that $18 a month for heated seats or $10 for a warm steering wheel isn't that much. But to buy such an option forever costs more than $400. Then hundreds add up into thousands, and thousands into millions and even billions. The networks are full of information that other manufacturers are planning to introduce such paid option subscription services following BMW.

14.07.22 AUTOSTAT
Source: www.autostat.ru