As a part of the forum "Used Cars Forum 2022. Market, programs, tools" Tatyana Malygina, the head of the marketing department of the agency "AUTOSTAT", made a presentation "Used car is in the focus of buyers' attention". Together with Auto Mail.ru, AUTOSTAT agency conducted an online survey on used cars, in which more than 1500 respondents took part.
Why do buyers prefer used cars? 56.4% of respondents answered that new cars have grown in price and become unavailable. The second most popular answer (51.9%): used cars are cheaper than similar new ones. 26.5% of respondents would like to buy a new car, but they only have enough money to buy a used vehicle. What car are you planning to buy? 69% of respondents buy a car to replace the previous one. 17.3% buy an additional car for the family, and it will be the first car for 10.1% of respondents.
Chinese used cars are in demand among buyers. This is evidenced by the positive dynamics of sales. At the same time, 49.5% of respondents most likely do not consider a car buying from China. 30.1% of respondents will consider, and 20.4% are categorically against Chinese brands. People were also asked about the reasons for used cars buying. The most popular answer (27.5%): the time has come to sell the car at an affordable price.
The second most popular reason (22.3%) was the fact that the car had already broken down and began to break down frequently. 19.6% of respondents are simply tired of the old car, and they want to change it.
