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AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

AUTOSTAT OMNIBUS-2019 CAR ANTIFREEZES: opinion of car owners (SPRING WAVE)

Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

22 august more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

The structure of the Russian parc by toxicity standards

News

Russian dealers have started to reduce costs

Sales decrease makes dealers to save. The majority freeze building of new outlets, many reduce the advertising budgets, some save on the staff.
The newspaper Vedomosti informs that sales of new foreign cars in Russia hasnt grown since June, according to in June 202,309 cars were sold and there were no surge after the traditional summer decrease - in October 169,115 cars were sold. The majority of regional dealers are waiting for hard times. So, the distribution company "Rolf" plans to finish building of several large dealer outlets in first half of 2009 and is not going to start building of new ones in the next one and a half year. Top-managers and representatives of "Avtomir", Incom-Auto, "Atlant-M", "Avtospetstsentr" and others also announce about freezing of new projects. One of them says that investment programs completely depend on creditor banks.
Except development dealers save on marketing as well. According to TNS, in September automobile advertising constituted 4.7 percent of all advertising market. Dealers cut down the advertising budgets proportionally to reduction of sales volumes or cease the corporate advertising campaign concentrating on sale stimulation and support of dealer outlets.
Some dealers are ready to start saving on the personnel - at the expense of reduction of staff or wages and also by means of redistribution of employees inside the company. In their turn auto manufacturers are ready to support their dealers. They prolong payment in installment, reduce penalties for non-placement of advertising in proper volume and reduce requirements for development of a dealer network, the financial structures increase financing of cars deliveries for dealers.

17.11.08
Source: АВТОСТАТ