Demand for Aurus cars grows in Russia amid sanctions

Demand for domestic luxury cars Aurus in Russia is growing moderately against the backdrop of sanctions. This was reported in the press service of the Aurus Company, by noting that the production of vehicles continues in accordance with the plan, despite the difficulties with the logistics of components, which are currently typical for the industry as a whole. At the same time, the automaker does not abandon its export plans to the MENA countries (Middle East and North Africa), however, it is studying “the possibilities of adapting to new realities in the face of significant changes.”

As AUTOSTAT previously reported, in May 2021, the Aurus Company began the mass production of Aurus cars at a plant in Yelabuga. About 2 billion rubles were invested in the production, logistics and IT equipment and systems of the enterprise. Currently, the plant in Yelabuga is producing the Senat executive sedan, and in 2022 the Komendant SUV will be added to the line of models. The new production facilities are designed to produce up to 5,000 cars per a year. Previously, Aurus cars were produced in a small series format at the facilities of FSUE NAMI, where the production of special versions of Aurus cars is currently ongoing.