Jaguar Land Rover has suspended deliveries of cars to Russia

Jaguar Land Rover has suspended deliveries of cars to the Russian market. "The current global business conditions complicate our trading activities, so we are forced to suspend temporarily the supply of cars to the Russian market, but we continue to monitor the situation and do everything in the interests of our customers," the Jaguar Land Rover press service informed AUTOSTAT. At the end of 2021, Jaguar Land Rover Russia sold 6,909 vehicles, which is 6% lower than a year ago. So, the previous year, Russian customers bought 6388 Land Rover SUVs, which corresponds to the level of 2020. Sales of Jaguar cars were 521 units (-46%).

As noted by Jaguar Land Rover, in the face of a shortage of semiconductors and in order to optimize production, the company has shifted the production in favor of new products and high-demand models such as Defender, Range Rover and Range Rover Sport. Thus, in the Russian market, sales of Land Rover Defender in 2021 grew up to 1,729 sold vehicles. But this situation has reduced the sale of other models, in particular, the updated Jaguar F-Pace and Land Rover Discovery, despite the continued stable demand for these crossovers.

The lack of semiconductors and the forced reorientation of production to the production of the most popular and high-margin products also required limiting sales of sedans. Like a year before, the F-Pace and E-Pace crossovers remain the main demand drivers for the Jaguar brand in Russia.