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"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2022". Summer car tires: preferences of car owners (fourth wave)

Exit date 27.05.2022

Format PDF

Price 3430 eur.

"AUTOSTAT OMNIBUS" is an annual project of the analytical agency "AUTOSTAT", which is a survey of car owners according to a certain methodology and makes it possible to compare assessment indicators over time.

In the spring of 2022 (in addition to the annual autumn wave), the fourth spring wave of the project will be released, which is aimed at identifying consumer preferences in the purchase and operation of summer tires.

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How do car owners in Russia feel about car subscriptions?


Subscription to a car. Many brands represented in the Russian market are implementing or have already implemented this service in their business today, both mass and premium brands. Experts of the analytical agency "AUTOSTAT" together with Auto Mail.ru decided to find out what Russian car owners think about relatively new service and for this purpose conducted an online survey. The results of the study showed that almost a half of the respondents (45.5%) are very wary of the subscription, they do not consider it useful for themselves.

Thus, 24.1% of the respondents answered: “Rather, I won’t use it,” and 21.4% were more categorical (“I definitely won’t use it”). However, almost every third of the respondents (31.9%) perceive the subscription more loyally and with interest. “Perhaps I will use it,” 28.5% said, and other 3.4% admitted that they would definitely use it. Approximately one in five of the study participants (22.6%) found it difficult to answer. It is logical to assume that this category of respondents does not have enough information yet about the service to develop their opinion.

17.02.22 AUTOSTAT
Source: www.autostat.ru