Jaguar Land Rover in 2021 reduced sales by 6% in Russia

Jaguar Land Rover Russia sold 6,909 vehicles in 2021, which is 6% lower than a year ago. So, last year, Russian customers purchased 6388 Land Rover SUVs, which corresponds to the level of 2020. Sales of Jaguar cars were 521 units (-46%). J

aguar Land Rover has shifted output to new and high-demand models such as the Defender, Range Rover and Range Rover Sport in order to optimize production, Jaguar Land Rover informed. Thus, in the Russian market, sales of Land Rover Defender in 2021 grew to 1,729 sold vehicles. But this situation has reduced the sale of other models, in particular, the updated Jaguar F-Pace and Land Rover Discovery, despite the continued stable demand for these crossovers. The lack of semiconductors and the forced reorientation of production to the production of the most popular and high-margin products also required limiting sales of sedans. Like a year before, the F-Pace and E-Pace crossovers remain the main demand drivers for the Jaguar brand in Russia. As for the Jaguar I-Pace electric crossover, 69 such cars were sold in 2021.

We add that in the spring the fifth generation Range Rover SUV, which was introduced at the end of October, will appear in the Russian market, and for the last two months of last year, 2,300 orders for this model were received from Russian customers.