Mercedes-Benz increased LCV sales in Russia by 10% in 2021

In 2021, Russian Mercedes-Benz dealers sold 1,838 small-tonnage vehicles with a three-pointed star, which is 10% higher than a year before. As a result, Mercedes-Benz was able to increase the market share of light vehicles in Russia, according to the press service of the Stuttgart brand. The flagship V-Class, with a market share close to 46%, has confirmed its leadership in the luxury minivan segment.

Its positioning has been further strengthened by the V-Class Executive and V-VIP versions, which are the most luxurious minivans available in the Russian market today. Mercedes-Benz Sprinter has firmly established itself as the most premium commercial vehicle, maintaining its leading sales position in the large van segment among import brands. According to Alfred Zielke, CEO of Production, Wholesale, Marketing and Aftersales Service for Small Vehicles of Mercedes-Benz Rus, after the end of local production of the Sprinter Classic, the company successfully developed a new market strategy and created a sustainable business model together with an efficient dealer network.

According to him, the strategy of being the leading manufacturer in the luxury minivan and premium light commercial vehicle segments of the market is clearly confirmed by the excellent results of the past year with sales growth in each model range, despite an overall shortage of vehicle deliveries throughout the year, and a significantly improved the profitability of the light duty vehicle division.

As AUTOSTAT previously reported, Russian Mercedes-Benz dealers in January started the accepting of orders for V-Class, Vito and Marco Polo minivans equipped with a new generation diesel engine, 9G-Tronic automatic transmission and Airmatic pneumatic system.