European sales of LADA fell by 23% in 2021

At the end of 2021, there were sold 1,577 new LADA cars in the countries of the European Union, which is 22.9% lower in compare with the previous year. Thus, the negative dynamics has been fixed for the third year, experts of the analytical agency "AUTOSTAT" stated (according to the results of ACEA data processing). Recall that in the spring of 2019 AVTOVAZ decided to stop the deliveries of LADA cars to Europe.

The reason for leaving was called the tightening of environmental standards: the current Euro 6d-TEMP standard requires serious investments in the modernization of engines. Meanwhile, it was previously announced that LADA brand will return to the European market with a new generation Niva SUV, which will be introduced in 2024.