AVTOVAZ patented the Aura trademark

AVTOVAZ patented the new name LADA Aura. The corresponding trademark appeared in the Rospatent database. The name can be assigned both to the new LADA model and to branded spare parts, toy cars or any device. As you know, registering a trademark does not guarantee that it will ever be used. AVTOVAZ will be able to dispose of the name LADA Aura at its discretion within 10 years from the date of application - until November 12, 2030.

To date, the requirements of the Togliatti automaker for naming for their models are quite complex. So, for example, the name should be associated with Russia, combined with the word LADA, have 2-3 syllables and the letter "A" at the end. In addition, the word should have an understandable stress that will not allow confusing its pronunciation, and the name should be easy to write and read in both Cyrillic and Latin. At the end of the previous year, AVTOVAZ applied for registration of the names: Alta, Iskra, Mira, Avira and Sfera.

At the moment, only two of them have been approved by Rospatent - these are Avira and Aura. Now the Russian company has several other names that LADA brand can use potentially in the names of its models: these are Fortuna, Svoboda, Quanta and Slavia. However, the latter name has already been taken over by another automaker, Skoda, which has used it in its new budget sedan for emerging markets.