What are the most common colors in the Russian car market? TOP-10

An analysis of cars available on the Auto Price website showed that the most popular car color in 2021 is white. It accounts for 26% of all offers of new cars by Russian dealers (7.6% - metallic and 18.6% - "non-metallic"). The second most popular color is gray – it is 20% of the market (“non-metallic” - only 0.4%). The third place is occupied by black cars, which account for 17.8% of the total.

The fourth place belongs to the blue color (10.6%), and the fifth place belongs to the silver color (7.9%). Brown has a slightly smaller market share (7.2%). 4.8% of cars are painted red. In addition, green (1.8%), beige (1.5%), orange (1.3%), blue (0.8%) and yellow (0.2 %) are in the top ten of most common colors in the Russian market.

The experts of the Auto Price website recognized MINI as the most "striking" brand. In the range of this brand, the most popular color is green (24.8%), gray is the second one (16.3%), and red – the third one (15.1%). Black (11.1%), blue (8.2%), orange (7%), light blue (5.3%) come the next. At the same time, white accounts for less than 10% of the total number of proposals. The most "strict" brand in terms of color was Mercedes-Benz. Almost half (44.8%) of the total volume of Mercedes cars offered on the market is black.

White is the second one (20.7%). Gray also entered the top three popular colors (14.7%). Among the "colored" Mercedes-Benz cars, the most popular are blue (10.1%) and red (3.4%). The study of color preferences covered 381.4 thousand new cars sold by Russian dealers in 2021.