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AUTOSTAT OMNIBUS-2019. Winter Car Tires: Car Owner Preferences (Third Wave)

AUTOSTAT OMNIBUS-2019. Winter Car Tires: Car Owner Preferences (Third Wave)

Exit date 12.12.2019

Format PDF

Price 3500 eur.

The third autumn wave of the project is aimed at the consumer preferences in the purchase and operation of winter tires.

12 december more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

Dynamics of the Russian car market in 2018
  • 17.01.19 Dynamics of the Russian car market in 2018

    In 2018, sales of new cars in Russia grew by 12.8% in compare with 2017. Both segments - the mass and premium ones - also showed the growth (+ 13.9% and + 7.4%, respectively). Sales of cars of mass brands reached 1 572 246 units in 2018, the share of which is 91.2% of the total sales volume.

    Archive

News

In 2008 the market of automotive publicity will constitute nearly 1 bln USD in Russia

Buying a new car, the driver overpays on average 500 USD, which were spent on its promotion. The experts of TNS Gallup calculated how much did the automotive concerns spend on publicity in Russia during the first six months of 2008: nearly half a billion dollar. There were estimated investments of the company into publicity on television, in press, of outside publicity, on radio and movie theatres. In total, according to forecasts of the specialists, until the end of the year the companies will spend nearly 1 bln USD for publicity almost on a quarter more against the last year.
As Gazeta.ru reports, the leader of sales among the foreign companies in Russia is the make Chevrolet. On totals of the first half year the company was a leader in the rating of the most expensive ones in the branch of publicity. The investments into the promotion of models Chevrolet grew more than in two times. The majority of means were spent on blocks of commercial on television.
However, as statistics Gallup showed, big volumes in this field do not always ensure high sales. The japanese Mazda was increasing the expenditure on publicity very actively this year. The budget of the company grew almost in three times against the last year. As the experts think, the main means were spent on promotion of new models: Mazda2 and Mazda6, as well as new modifications Mazda5 (FL+AT) and Mazda3 (2.0 AT). Besides, the increase of companys expenditure on publicity is explained by inflation: about 70% in televison industry and 40% on average. However, like a year before, on data of AEB, Mazda is only on the 11th place in the rating of sales of foreign manufacturers. Meanwhile the korean Hyundai is only on the 10th place by quantity of expenditure on publicity. By volumes of sales for eight months of 2008 this manufacturer is on the second place.
The reduction of expenditure on publicity does not mean that sales will decrease. The example is two companies, which occupy the 2nd and the 3rd place by size of their publicity budgets. The japanese company Toyota is on the second place; and Ford the leader of the last year is only on the third place. The both manufacturers decreased expenditure on publicity since the beginning of the year. However, Nissan reduced the expenditure on publicity more than others: over on 20%. Nevertheless, the company remained on the fifth place by sales among foreign manufacturers.

18.09.08
Source: AUTOSTAT