LADA sales in Europe in June went negative again

126 new LADA vehicles were sold in the countries of the European Union in June, which is 59.2% less than a year ago. Thus, a negative dynamics was registered for the first time after two months of growth, due to a low base last year, when coronavirus lockdown restrictions were in action.

According to the experts of AUTOSTAT analytic agency (based on the processed ACEA data), since the beginning of 2021, the sales of LADA vehicles in the European Union have come up to 741 vehicles, having decreased by 35.4%. We should remind, in Spring 2019, AVTOVAZ decided to stop supplies of LADA vehicles to Europe.

The reason for that was the environmental crackdown: the current Euro 6d-TEMP standard requires serious investments in the engine modernization. Meanwhile, it was previously announced that the LADA brand would return to the European market with the new generation LADA Niva SUV, which will be presented in 2024.