The report in focus



Exit date 22.08.2019

Format PDF

Price 2750 eur.

In the course of the study, we get the features of consumer behavior of car owners by the following themes: automotive antifreeze brand recognition (with and without options) and features of a car coolant choosing.

22 august more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


Leaders of Russian car market in April of 2019


Sedan is the most popular model of Lada Kalina

There were realized 54, 2 thsd cars of the family Lada Kalina on totals of seven months of this year. This is by 41, 5% more than during the same period of the last year. We should note that more than a half of this quantity is sedan cars: 26, 6 thsd units. A bit less than 40% account for hatchbacks: 21, 3 thsd units; over 10% of cars are universal models ( there were sold 6, 3 thsd of these models starting form the beginning of sales). As the director on marketing communications of AVTOVAZ Aleksej Sorokin reported in the interview for the newspaper Volghskij Autostroitel, on totals of realization since January until July of 2008 Lada Kalina has occupied the fourth place among the most salable cars in Russia. This became possible owing to start of sales of the third model of this family (universal) at the beginning of this year. Besides, there was started output of additional performances of cars Lada Kalina: with climate control system, airbags for driver and passenger and other options. At the end of July there were started deliveries of short run model Lada Kalina Sport 1.4 with outside and inside tuning for AVTOVAZ. In the nearest future there will be added the modification with 1, 6 liters engine of Lada Priora, as well as with sport suspension, plate brake and 15 inches wheels. Meeting the high demand on Lada Kalina, AVTOVAZ started manufacturing of these cars in two shifts since the1st of September. This will allow to output nearly 30 thsd cars extra in addition to the annual plan. So, this year 154 thsd of Lada Kalina cars have to leave the assembly conveyer this year. According to forecasts of marketing specialists of AVTOVAZ, on totals of 2008 this family will occupy over 15 16% in the total volume of sales of Lada cars. Compare: in 2005 this share constituted only 2%, in 2006 8%, in 2007 12%. As for the history of sales of Lada Kalina, in 2005 there were realized 13, 5 thsd of sedans of this model in the bundling norm at the russian market. In 2006 the cars Kalina with this type of body showed the growth in almost three times: there were sold almost 46, 3 thsd units. Besides, the hatchback model of this family started to be sold at the market; until the end of the year there were sold 6, 4 thsd of these models. In total, the sales of cars Lada Kalina grew in 3, 9 times until 52, 7 units. At the beginning of 2007 AVTOVAZ had difficulties with sale of its cars, including cars of family Lada Kalina. However, the optimization of price positioning and start of sale of new bundlings (standard and norm with elements lux) allowed to offer a wider choice of prices and consumer characteristics for clients. As a result, in the second half year of 2007 the volume of sales of cars Lada Kalina grew by 58% in comparison with the first half year: the monthly volumes of realization at the inside market reached 8 9 thsd cars. In total, in 2007 there were sold 78, 5 thsd of Lada Kalina cars, which exceeds the index of the previous year by 48, 9%. The biggest volume of sales is established in Samara region, Republic Tatarstan, Moscow and Moscow region, Republic Bashkortostan, Krasnodar district, Orenburg region, Perm region, Stavropol district. The share of sales of cars Lada Kalina in these regions varies from 10 to 20% (from the total volume of sales of AVTOVAZ).