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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

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Skoda Kodiaq car owners: "pros" and "cons" of the car


Specialists of the analytical agency "AUTOSTAT" and Skoda Kodiaq Club conducted an online survey in March 2020, in which more than 300 owners of Skoda Kodiaq cars took part. More than 87% of them are experienced motorists with more than 10 years of driving experience, and other 5% with 9-10 years of driving experience. This study concerned the choice of a car, its consumer properties and the attitude of car owners to the car under operating conditions. In the study, the participants told due to what characteristics of the model they preferred Skoda Kodiaq to other cars.

More than 90% of respondents chose Kodiaq because of the large interior and trunk capacity. Other 82% - believe that the price-quality ratio of this car is optimal. More than 67% of car owners chose the Kodiaq because of its good equipment, and 63% were attracted by its appearance. In addition, more than half of the respondents praised its ergonomics. In general, the survey showed that Skoda Kodiaq owners mainly consider their car to be roomy / spacious, well-controlled, modern, safe and comfortable. Many of them also called the spaciousness of the car as the main incentive to buy. In addition, they believe that the price, comfort and rich equipment can motivate for the purchase of Kodiaq. As for the identified "minuses" during operation - among them the car owners called the increase in prices for the model, the operation of the DSG gearbox, assembly defects and poor service.

Tags: skoda, russia, suv
31.07.20 AUTOSTAT
Source: www.autostat.ru