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The report in focus

Automotive Industry In Russia. Results of 2019. Prospects

Automotive Industry In Russia. Results of 2019. Prospects

Exit date 02.06.2020

Format PDF, 55 стр.

Price 960 eur.

report contains information on automotive vehicle production in Russia, particularly passenger cars and commercial vehicles

02 june more info

Analytics

Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info

Infographics

Opel returns to Russia: 4 years later
  • 28.02.19 Opel returns to Russia: 4 years later

    On February 26th, PSA Group announced its return to the Russian market of Opel cars. Recall that the German brand left our car market 4 years ago, when it was under the control of General Motors Corporation.

    Archive

News

Which brands have gained the market share in 2020?

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In the midst of a general decline in the automotive market, some brands have focused their strategies on market capture. Who was able to increase their share in the face of declining demand for cars? In the first half of 2020, sales of new passenger cars and light commercial vehicles fell by 23% in compare with the first half of 2019 and reached 635,959 units *.

At the same time, Avtovaz-Renault-Nissan-Mitsubishi concern was able to increase its market share by 2.7% in compare with January-June of 2019 and occupy almost 40% (39.6%) of the Russian market. The following brands contributed to this result: LADA (+ 1.5%), Niva (+ 1.5%) and Renault (+ 0.4%). KIA managed to increase its share by 0.3% and now it occupies almost 14% of the market (13.9). Volkswagen Group added 0.3% of the market due to Skoda. Lexus helped TOYOTA Group gain 0.6% of market share. Haval increased its market share by 0.7%, Mazda - by 0.5%, Changan - by 0.3%. UAZ improved its position in the market, by adding 0.1% to its share. The brands Geely, Chery, Suzuki managed to expand their presence in the market by the same amount.

The rest of the groups and brands have “made room” in the market. What is the reason for the redistribution of shares among brands? First of all, the spring situation of "self-isolation" had a great influence on the behavior of buyers. Many Russians have postponed the decision to buy a new car until the "pandemic" situation is cleared up. And even those who were going to buy a car could not buy it in the second quarter of this year. In this case, the marketing policy of the companies has already played a role. As quickly the brands were able to provide access to their cars in the conditions of "general remoteness" – so, they managed to attract buyers.

21.07.20 AUTOSTAT
Source: www.autostat.ru