Which brands have gained the market share in 2020?

In the midst of a general decline in the automotive market, some brands have focused their strategies on market capture. Who was able to increase their share in the face of declining demand for cars? In the first half of 2020, sales of new passenger cars and light commercial vehicles fell by 23% in compare with the first half of 2019 and reached 635,959 units *.

At the same time, Avtovaz-Renault-Nissan-Mitsubishi concern was able to increase its market share by 2.7% in compare with January-June of 2019 and occupy almost 40% (39.6%) of the Russian market. The following brands contributed to this result: LADA (+ 1.5%), Niva (+ 1.5%) and Renault (+ 0.4%). KIA managed to increase its share by 0.3% and now it occupies almost 14% of the market (13.9). Volkswagen Group added 0.3% of the market due to Skoda. Lexus helped TOYOTA Group gain 0.6% of market share. Haval increased its market share by 0.7%, Mazda - by 0.5%, Changan - by 0.3%. UAZ improved its position in the market, by adding 0.1% to its share. The brands Geely, Chery, Suzuki managed to expand their presence in the market by the same amount.

The rest of the groups and brands have “made room” in the market. What is the reason for the redistribution of shares among brands? First of all, the spring situation of "self-isolation" had a great influence on the behavior of buyers. Many Russians have postponed the decision to buy a new car until the "pandemic" situation is cleared up. And even those who were going to buy a car could not buy it in the second quarter of this year. In this case, the marketing policy of the companies has already played a role. As quickly the brands were able to provide access to their cars in the conditions of "general remoteness" – so, they managed to attract buyers.