BMW became the leader in the premium segment in the Russian car market in the first half of the year

According to the results of the first half of 2020, Russian BMW dealers sold 17,110 vehicles, which is lower by 14% than a year earlier. As a result, the Bavarian brand became the leader in the premium segment in the Russian car market, according to the press service of BMW Group Russia. As noted, the second quarter of the year was marked by restrictions associated with the coronavirus pandemic. In these conditions, the most important factor of success was the launch of a full-fledged functionality for online sales on the websites of BMW and official dealers of the brand.

The best-selling BMW model in Russia was X5 crossover, which was chosen by 3,301 buyers in January-June (+ 35%). The second place was occupied by the full-size crossover BMW X7, sales of which reached 2,522 units (+ 143%). The compact crossover X3 still finished the top-3 of BMW's bestsellers with 2,388 cars (-18%). The new BMW 2 Series GranCoupe was also one of the main drivers of growth in the first half of the year, with more than 150 sold vehicles since its debut in March. In addition, the demand for the BMW Z4 (+ 30%) and BMW 8 Series (+ 3%) continues to grow. The key novelties of the second half of the year will be the new BMW 4 Series Coupe, as well as the updated BMW 5 Series and 6 Series GT, which are already available for order at Russian dealers.