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The report in focus

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

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Analytics

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KIA Rio: what versions do Russians prefer?

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KIA Rio holds the title of the most popular foreign car in our country for the fourth year in a row. So, according to the results of the 1st half of the year, sales of this model reached 36,164 units. Experts of the analytical agency "AUTOSTAT" decided to consider the consumer preferences in relation to KIA Rio.

As it turned out, more than a half (52%) of sold cars of this family accounted for KIA Rio X-Line cross-hatchbacks. Accordingly, the rest 48% were sedans. 83% of all sold Rio cars are equipped with a 1.6-liter engine producing 123 HP. Only every sixth customer (17%) chose a 1.4 liter (100 hp) engine. The lion's share (79%) of those who purchased this model preferred the automatic gearbox. Thus, every fifth (21%) inclined in favor of "mechanics".

The most popular configuration in the Rio family is Comfort, which accounts for 41%. The Luxe version was preferred by 29% of buyers, followed by Prestige (14%). The share of Premium was 8%, Classic - 5%. Other 3% in the sales structure of KIA Rio was occupied by special edition series, which are produced in limited editions.

17.07.20 AUTOSTAT
Source: www.autostat.ru