Cadillac increased sales by 17% in Russia in the first half of the year

According to the results of the first half of 2020, Russian Cadillac dealers sold 515 cars – higher by 17% than in the previous year. Thus, Cadillac became the only brand in the premium segment that showed the sales growth during the reporting period, and the Russian market became the largest of Cadillac's niche markets, the press service of GM Russia reported.

As noted, this result is due to the launch of two new models in the market - the updated mid-size crossover XT5 and the completely new full-size crossover XT6. In addition, the launch of a new online reservation and purchase service, launched in April of this year, as well as the presentation of Cadillac Live in a new interactive online format, played a positive role. More than 400 people have become participants in the online presentation, and more than 350 thousand people have currently visited the online reservation service, which indicates how much such tools are now in demand.

As AUTOSTAT previously reported, in December of the previous year, Russian Cadillac dealers began the accepting of orders for the XT5 restyled crossover. The model is offered in two trim levels – Premium Luxury and Sport. In addition, in February of 2020, a new full-size XT6 crossover with three full-fledged rows of seats became available for order, which will go on sale before the end of this month.