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"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

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LADA Vesta family: what do customers choose?


Experts of the analytical agency AUTOSTAT examined the sales structure of LADA Vesta family cars in the Russian market and found out the preferences of customers. So, between sedans and station wagons there is a slight advantage in the direction of the latter: 51% of buyers chose LADA Vesta SW / SW Cross, respectively, sedans received 49% of sales. 85% of all sold "Vesta" were equipped with a 1.6-liter engine, and 15% of consumers preferred the 1.8-liter engine.

The lion's share of those who buy LADA Vesta, still choose versions with a manual transmission (83%). But every sixth one (17%) was “seduced” by an automatic transmission. Only 27% of Vesta customers (or every fourth) preferred the Cross version. It is interesting that among the station wagons every second car is such (50%), and among the bought sedans, “cross” occupied only about 4%. About 60% of sold cars in the LADA Vesta family belonged to the Comfort version. About one in four customers (23%) opted Luxe model, and every sixth (17%) opted for Classic model. Other configurations have a negligible share in the sales structure.

As AUTOSTAT previously reported, in the first half of 2020, 42,615 new cars of the LADA Vesta family were sold in Russia. By this indicator, Vesta is the second only to another AvtoVAZ model - Granta.

14.07.20 AUTOSTAT
Source: www.autostat.ru