KIA reduced sales by 12% in Russia in June

In June, Russian KIA dealers sold 17,007 vehicles, which is lower by 12% than a year before. According to the results of six months of 2020, 81,219 KIA cars were sold in Russia, which is lower by 27% than the figure for the same period of the previous year. As a result, KIA keeps the leadership among foreign car manufacturers in Russia, and the brand’s market share was 12.8% versus 13.5% a year before, according to AEB.

The best-selling KIA is still Rio model in the Russian market – 7,873 cars were sold in June (-5%). The Sportage crossover is the second one in terms of sales in the KIA line in Russia, which was chosen by 2,104 customers (-11%). The third result was shown by KIA Optima business sedan - 1,455 sold cars (-34%). The sales of new compact crossover KIA Seltos reached 1415 units in the previous month.

As AUTOSTAT previously reported, sales of new KIA XCeed coupe-crossover started in Russia in June, the production of which was launched at the “Avtotor” plant in Kaliningrad. The price of new items in the starting configuration Luxe is 1 million 499 thousand 900 rubles. In the top version Premium, the new KIA XCeed will cost 2 million 039 thousand 900 rubles. According to Ivan Maslov, Head of Sales at the Pragmatics PLT Auto Center, the appearance of the XCeed will strengthen KIA's position in the C-SUV segment in the Russian market. The novelty is designed for a middle-class buyer living in an urban environment. In terms of technical characteristics, the main competitors of KIA XCeed are BMW X2, MINI Countryman, Lexus UX, as well as Mercedes-Benz GLA.