A new car brand will appear in Russia - CHERYEXEED

Chery has completed the registration process in Russia of the trademark and service mark of a new car brand - CHERYEXEED. Already this summer, the mid-size TXL model will appear in the market under it, and a new VX crossover is expected the next year, the press service of the brand informed.

The author of CHERYEXEED car design is Kevin Rice, who joined Chery's design team in 2018. He began his career as a car designer with such companies as I.de.A, Italdesign and General Motors (Opel and Saab). Mr.Rice was the author of such cars as BMW 1 Series, BMW 3 Series (2011), BMW 4 Series (2013), 3GT (2013). He presented Mazda fans MX5, CX3, Koeru, RX Vision, and MX5-RF.