KIA increased sales by 1% in Russia in March

In March, Russian KIA dealers sold 19,808 cars, which is higher by 1.3% than a year before. By the results of three months of 2020, 51,870 KIA cars were sold in Russia, which is lower by 2.1% than the figure for the same period of the previous year.

As a result, KIA keeps the leadership among foreign car manufacturers in Russia, and the market share of the brand, according to the company's own estimates, reached 13.4%. According to the press service of KIA Motors Rus, Rio model remains the bestseller of KIA in the Russian market - in March, 8,274 cars were sold (-17.4%).

The second place in terms of sales in the KIA line in Russia was occupied by Sportage compact crossover, which was chosen by 2,538 buyers (+ 4%). The three most popular models of the month also included KIA Optima business sedan with 1,766 sold vehicles (-20%). For the first month of sales of the new compact KIA Seltos crossover in Russia, 1.242 cars were sold, which allowed it to get immediately into the TOP-5 of the brand's best-selling models. The total number of assembled contracts exceeded 4000, which is significantly higher than the target. It is also worth noting that the demand for the full-sized Sorento Prime crossover in March grew by 73% to 1,103 cars. Sales of the Cerato sedan grew by 66% to 870 units.

As AUTOSTAT previously reported, in April, Russian KIA dealers began the sales of cars in a new special series dedicated to the world's largest club football tournament - the UEFA Europa League, which KIA has been an official partner since 2018. According to established tradition, a special series was created on the basis of popular models of different segments: the Russian bestseller Rio / Rio X-Line, the compact Cerato sedan and the Sportage crossover. The special series offers a combination of exclusive design and an extended package of comfort options. We also add that as of April 6th, 2020, 198 official KIA dealers are operating at 100 cities of Russia.