The luxury car market continued to fall in Russia

According to the data of the analytical agency AUTOSTAT, the Russian market volume of new luxury segment cars for 8 months of 2019 reached 867 units. It is 10.7% lower than the previous year.

At the same time, during the reporting period, most of brands that we traditionally attribute to the luxury segment showed the sales growth: Bentley (223 units; + 37.7%), Rolls-Royce (2 times increase to 115 units), Lamborghini (almost 3 times to 105 units) and Ferrari (23 cars - more by 1 than for the same period of the previous year). 

A fall of 47.5% and 33.3% was at the brands Maserati (83 units) and Aston Martin (8 units), as well as the Mercedes-Benz Maybach, S-Class model, which remains the most popular model in the Luxury segment (with a share of 36% of the market) despite a significant drop in sales (-36.9%). In January – August’19, other 310 people became its owners.

Over a half (53.2%) of these luxury cars in the reporting period were purchased by the residents of Moscow, which is equivalent to 461 units. Other 95 new luxury cars were registered in the Moscow region and 84 in St. Petersburg. Among the non-capital regions, Krasnodar Territory (37 units) and Sverdlovsk Region (21 units) registered more luxury cars than others.