The report in focus

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

AUTOSTAT OMNIBUS-2019. New cars: car owners' opinions (fourth wave)

Exit date 31.01.2020

Format PDF

Price 1975 eur.

In 2019, the fourth wave of research took place. Due to the insufficient number of respondents in the sample, Chevrolet brand was excluded from the assessment, but Infiniti was added. As a result, the total number of brands represented in the report is 30, and the total number of respondents is more than 3,000 car owners.

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The average age of Russian KIA car owners is 37 years


This conclusion was reached by experts of the analytical agency AUTOSTAT during the processing of data from surveys of car owners that were conducted in 2013 - 2019.

According to the study, the average age of the owners of KIA Spectra and Optima was 35 years. Those who drive KIA Ceed, Rio and Cerato were a little older - they were 36 years old. The average age of owners of KIA Picanto coincides with the average age of the brand as a whole, as well as with the all-Russian indicator, and it is 37 years old. The owners of Sportage and Soul have crossed this line - their average age is 39 and 40 years, respectively. And the highest average age among all KIA car owners namely Sorento crossovers is 41 years old.

It should be noted that during the study more than 240 thousand questionnaires of respondents aged from 18 to 65 years were processed in total, including 8.5 thousand questionnaires under the KIA brand.

At the same time, models were taken into account, the number of questionnaires of which was at least 150 units.

03.09.19 AUTOSTAT
Source: www.autostat.ru