The report in focus

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

"AUTOSTAT OMNIBUS-2020". Winter Car tires: preferences of car owners (fourth wave)

Exit date 07.12.2020

Format PDF

Price 3500 eur.

The fourth autumn wave of the project is aimed at identifying consumer preferences in the ...

07 december more info


Russian dealers of Ford began sales of updated Mondeo

Ford Mondeo sedan has received a technological upgrade aimed at the safety improving of the car and improving of the intelligent driver assistance systems. People can order updated Ford Mondeo at all official Ford dealers in Russia.

05 julymore info


Dynamics of car sales by segments in June 2019


Five signs that car owners decide it's time to change antifreeze


In the framework of the new study “AUTOSTAT OMNIBUS-2019. Car Antifreezes: Opinion of car owners” the experts of the analytical agency AUTOSTAT decided to see what affects the car owners decision to change the antifreeze in the car. They asked car owners to answer a number of questions related to the operation and change of antifreeze in their vehicles.

In the course of the study, it turned out that 47.1% of respondents * - almost every second - when replacing antifreeze, is guided by the period of its use specified by the manufacturer. Moreover, the share of such car owners was slightly higher for those who own foreign cars. The second answer by the popularity – was “color change of the liquid (turbidity)”, 43.9% indicated this reason. Experts noted that there were the overwhelming majority of owners of domestic cars in this answer. 41.9% of motorists oriented by the mileage of the car.

TOP-5 also included the following reasons - “The appearance of sediment, dirt, oil, rust particles in the liquid” - 35.7% and “Consider the recommendations of the carmaker” - 32%. The remaining reasons for antifreeze changing (recommendations of a familiar mechanic, engine overheating, etc.) were indicated by less than 30% of respondents. Experts also noted that the age of the car affects the behavior of its owners in determining the time of changing and the antifreeze choice.

In our new marketing report “AUTOSTAT OMNIBUS-2019. Car Antifreezes: Opinion of car owners" you can find more information as well as get know signs by which car owners decide it’s time to change the antifreeze and whose recommendations they are ready to consider when buying a new product. 

* Respondents had the opportunity to choose several answer options and offer their own. The total sample size was more than 3,000 car owners (the sample was in full accordance with the Russian active fleet).

29.08.19 AUTOSTAT
Source: www.autostat.ru